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P.S. You Should Know... | Issue #141

👋 Welcome back to P.S. You Should Know… probably the best newsletter published on Sundays between 6-7
December 8 · Issue #141 · View online
P.S. You Should Know...
👋 Welcome back to P.S. You Should Know… probably the best newsletter published on Sundays between 6-7am CST, and definitely the best one published by me. Now in its third year!

my story 🚀
Petra discovered her fondness for Kippahs at a Shabbat dinner. 🕯
Petra discovered her fondness for Kippahs at a Shabbat dinner. 🕯
From the Amazon description of this book: “[West] has found an underlying simplicity that unites the seemingly complex and diverse phenomena of living systems, including our bodies, our cities and our businesses.” The topic intrigued me. Was there really a common thread that tied all of this stuff together?  …
🎲 This week, I listened in on a startup’s initial conversations with a few digital marketing agencies. Over my career, I’ve interviewed, hired and worked with a decent number of agencies. I have a low batting average in great outcomes. I don’t believe digital marketing services are a commodity - I think who delivers them matters a lot because strategy, tactics and execution all matter a lot.
Part of the hiring challenge seems structural. As an agency gets better at the business of ‘being an agency’ they tend to build specialized sales or bizdev teams. That leaves potential clients farther removed from the who that truly makes magic happen (or doesn’t).
I realize that after the initial conversations this week we had a clearer view into which agencies were cultural fits as well as which had quality sales processes. However, we were no better informed about their ability to guide strategy and execute tactics. This feels like information asymmetry and I’m curious how others have addressed it to reduce risk of a bad agency hire. If you have experience with this, please send me a note!
someone else's words 💬
👉 Like this quote? Yes 👍 OR No 👎
fun facts 🙌
Eagles vs turkeys. Benjamin Franklin did not like the choice of Bald Eagle for our nation’s most esteemed bird. He thought the turkey was more fitting. | learn more
Millennials aren’t actually ‘killing’ these 12 industries. From CB Insights. “The perception of the millennial generation as exceptionally narcissistic, immature, and disengaged from society has fueled a thousand hot takes on the industries they’re “killing.” Here’s what’s really going on.“ | learn more
oh, chicago 🏆
Meter parking fees going up - city’s deal privatizing meters still hurts. Some years ago, the city traded 75 years of parking meter revenue for $1 billion in cash that they blew in year one. I just learned that Chicago also trues up every year for things like lost revenue from street closures and inflation. | learn more
Chicago police arrest 53 people in illegal guns and drugs sting. Sellers were active in private Facebook groups. The cops had to go undercover with fake names to join, and they’re a bit mad at Facebook because their fake accounts kept getting shut down. | learn more
tech, startups, internet ⚡
Innovation and the 2010s. Ranjan Roy, writing for his newsletter Margins: “Did we experience real innovation in the 2010s? If you were to transport someone from 10 years ago to today, what would blow their mind?” | learn more
The marketplace funding napkin. This is a bit dated, but I think it hasn’t aged too badly. “So what does it take to raise capital as a marketplace startup in 2018?” Published by Julia Morrongiel at Berlin-based VC Point Nine Capital. | learn more
better doing 🎯
Working parents: does your schedule reflect your values? Published in the Harvard Business Review and written by time management coach Elizabeth Grace Saunders. The post offers some practical guidance on how to plan a schedule. | learn more
Ergodicity, a simple explanation with examples. This is a really good explanation by Taylor Pearson of a topic that doesn’t get adequate airtime. I originally learned about ergodicity via Nicholas Taleb’s writing. “In an ergodic system, the average outcome of the group is the same as the average outcome of the individual over time.” | learn more
Signaling: the language of peacocks, gazelles and humans. Farnam Street is back with another post full of timeless knowledge. “Signaling and countersignaling are hidden methods of communicating with each other. We do it all the time as a way to “prove” we are who and what we claim to be.” | learn more
retail therapy 💸
The rise of the DTC telemarketer. Retailers, including the hip direct-to-consumer variety, are more often turning to phone calls and text messages to reach potential customers. “Telemarketing is no longer relegated to scammers, insurance companies and debt consolidation firms. Unsolicited calls and texts are becoming a mainstay of the e-commerce marketer playbook, too — and they rely on crossing personal communication barriers that many companies have historically avoided.” | learn more
under the microscope 🔬
This microbe no longer needs to eat food to grow. “Biochemical makeover allows Escherichia coli to use carbon dioxide as a building block for its cells.” This is an incredible breakthrough! “The work could lead to engineered microbes that suck CO2 out of the air and turn it into medicines and other high-value compounds.” | learn more
Delivering drugs with bacteria. I stumbled across this while learning about how to deliver microbes beyond the treacherous environment of the stomach. “The new ‘bacteria in a pill’ approach does things differently. Instead of pumping out a drug and purifying it in the lab, the bacteria do their drug-producing act directly inside a patient!” | learn more
on the blockchain ⛓
Innovation in Bitcoin’s technology stack. This goes deep into specific projects, but not so deep into technology that it’s impossible to understand. “So much is happening at the many layers of Bitcoin’s technology stack, it can be incredibly difficult to keep track of emerging solutions. The diagram below is an attempt to map all relatively new initiatives and showcase a more complete picture of Bitcoin’s technology stack.” | learn more
calls to action 👇
Love this newsletter and want to give back? Here are some ideas!
1️⃣ Share details about a project or problem you’re working on.
2️⃣ Introduce me to someone entrepreneurial (opt-in only plz).
3️⃣ Share your ideas about one of the newsletter’s topics.
4️⃣ Send me a new link that you find interesting.
5️⃣ Forward the newsletter to a friend who might enjoy it.
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