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P.S. You Should Know... | Issue #114

👋 Welcome back to P.S. You Should Know… probably the best newsletter published on Sundays between 6-7
June 2 · Issue #114 · View online
P.S. You Should Know...
👋 Welcome back to P.S. You Should Know… probably the best newsletter published on Sundays between 6-7am CST, and definitely the best one published by me. Now in its third year!

my story 🚀
It’s June already! So far, my year has been full of new experiences, new connections and new ideas. I’m fortunate and I know it - I spend most of my time on activities of my choice. I keep working at developing the habits I want. And I keep finding new challenges to test my limits.
The big challenge that’s top of mind this week is budgeting my time. Even after removing most items I don’t want to do from my schedule, I still find the need to ration further. I’ve talked to a few of you who share this challenge.
One option: “combine and conquer” to achieve two goals at once. Exercise with a friend to catch up and sweat in the same hour. More broadly, workout classes seem to help people stay fit and socially connected simultaneously. Family playdates are another great combination - spend time with friends and make special memories with kids.
What other ways have you found to get the most out of limited time? If I get some good feedback, I’d love to share with everyone next week!
someone else's words 💬
Like this quote? Yes 👍 OR No 👎
fun facts 🙌
Watch Bill Gates and Warren Buffet work at Dairy Queen. This is a fun video of the extraordinarily wealthy duo learning to serve customers and make Blizzards. | learn more
Mexicans buy fake cellphones to hand over in muggings. “Armed robberies have gotten so common aboard buses in Mexico City that commuters have come up with a clever if disheartening solution: Many are buying fake cellphones, to hand over to thieves instead of their real smartphones.” | learn more
oh, chicago 🏆
How various Chicago neighborhoods got their names. “How a failed gunrunner, squealing hogs, and goats gave us Streeterville, Canaryville, and Bucktown.” | learn more
The history of derivatives in Chicago. This is a history of trading derivatives and the Board of Trade. In a way, this is a history of Chicago. “The opening of a canal in 1848 led to the birth of modern financial derivatives, and the early demise of some of the men who traded them.” | learn more
tech, startups, internet ⚡
Show me the money, not just the customer. A post by Mohanbir Sawhney, a fellow Kellogg instructor, highlights how spending decisions really work. “This post explores how companies can get customers to justify how they are going to pay for a product or service and how they can target existing spending.” | learn more
Fundamentals of product-market fit. What is product-market fit and how do you know when you have it? This article nicely summarizes some of the best thinking on the subject. | learn more
Sofar, the latest Union Square Ventures investment. “At a Sofar, you are sitting on the floor in a room full of mostly strangers, listening to artists you’ve never heard of, perhaps in a city you’ve never been to before, and yet it’s possible to feel comfortable and content.” | learn more
on the blockchain ⛓
The world’s first blockchain battle royale with cheese. More blockchain games! “Cheeze Wizards is a social, crypto-native experiment where players summon Wizards to compete in a global tournament for the title — and prize — of Big Cheeze.” | learn more
Andreas Antonopolous on what happens when bitcoin takes over. If you’ve never heard Andreas talk before, this is a great opportunity. The guy lives in his own world, and we might all be living there with him in the future. “In this episode … [w]e talk about his influences, how the aggregate decisions of humans lead to adverse outcomes, Bitcoin use cases and ah-ha moments and what maximalists miss with Ethereum.” | learn more
to your health ⚕
Insurers find ways to deny mental health care. This came as a surprise to me - I actually believed that insurance coverage for mental health was generally good until reading this. “The Mental Health Parity and Addiction Equity Act, a landmark law passed more than a decade ago, requires insurers to provide comparable coverage for mental health and medical treatments. Even so, insurers are denying claims, limiting coverage, and finding other ways to avoid complying with the law.” | learn more
The surprising health benefits of meth. For those keeping track, these common recreational drugs are all finding useful clinical applications: ketamine, psilocybin, and now meth. “In low, pharmaceutical-grade doses, methamphetamine may actually repair and protect the brain in certain circumstances. But stigma against the drug could be harming patients and holding back research.” | learn more
retail therapy 💸
The inside story of a Burger King ad campaign. The Whopper Detour campaign sold $0.01 Whoppers from the BK app, only while customers were at a McDonalds. Genius. “Global CMO Fernando Machado shares the long road to Whopper Detour and its 37:1 ROI” | learn more
Amazon wins battle for ’.amazon ’ domain names. “Amazon recently won a seven-year battle to quite literally capture the last word in e-commerce.” | learn more
better doing 🎯
On writing better: sharpening your tools. Improve your writing with the tips in this article. Destroy your passive voice. | learn more
under the microscope 🔬
Synthetic biologists hack bacterial sensors. “Rice University synthetic biologists have hacked bacterial sensing with a plug-and-play system that could be used to mix-and-match tens of thousands of sensory inputs and genetic outputs. The technology has wide-ranging implications for medical diagnostics, the study of deadly pathogens, environmental monitoring and more.” | learn more
Study shows how diet can prevent mid-life microbiome crisis. “A fascinating new study is suggesting that a shift in gut bacteria in our middle-age could trigger a process that plays a role in cognitive decline in our later years. And diet may be the key to encouraging the growth of beneficial bacteria that benefit healthy brain aging.” | learn more
thoughts of food 🍔
Good food is bringing people to the mall. “Mall owners are increasingly building out food halls with local chef-driven eateries, sushi bars and premium coffee shops.” | learn more
the end ✅
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