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P.S. You Should Know... | Issue #112

👋 Welcome back to P.S. You Should Know… probably the best newsletter published on Sundays between 6-7
May 19 · Issue #112 · View online
P.S. You Should Know...
👋 Welcome back to P.S. You Should Know… probably the best newsletter published on Sundays between 6-7am CST, and definitely the best one published by me. Now in its third year!

my story 🚀
🙏 Ask: We’re trying to get 100 responses to this survey about gifting for children to test a new business concept. We’re over halfway there. Can you help us get to the finish line today?
Health Insurance: I received a lot of feedback from readers about last week’s rant. I love how knowledgeable you all are! Sadly, three different people shared stories of being hustled by genetic screening companies. It’s common enough to have merited this Fast Company article in 2016.
As for unbundling the “network” from the insurance, Sidecar Health looks like they’re doing just that. They are playing off the insight that cash prices are often better than insurance-negotiated ones (see article below), and their product reimburses healthcare expenses without bundling in a provider network. You just agree with your provider on price up-front, and Sidecar reimburses you for a preset amount per item. The big challenge I see is that in case of health emergencies, there’s no time to price-check in advance, so things could get extra costly.
Now, if only I could pair this with Medicare as my price negotiator…
someone else's words 💬
Like this quote? Yes 👍 OR No 👎
fun facts 🙌
Have you heard of Edward Bernays? The ‘Father of Public Relations’ was Sigmund Freud’s nephew, and is credited with creating the field of PR. His resume is long and impressive (although not always great for the public), including this: “He was instrumental in making it acceptable for women to smoke in public.” | learn more
oh, chicago 🏆
Ald. Proco Joe Moreno is having a rough year. The former Alderman of my ward lost his re-election bid earlier this year. More recently (this week) he was arrested for filing a false police report and related insurance fraud. And now, his ex-girlfriend filed a lawsuit against him for the reputation damage he caused her. | learn more
tech, startups, internet ⚡
The rise of ‘no code’. This post by ProductHunt founder Ryan Hoover explains something that I’ve been growing more excited about - the rise of what he’s calling the No Code movement. Once upon a time it was really hard to build digital products without the burden of programming languages and development environments. It is getting easier all the time, and that makes me very excited! | learn more
The microbots are on the way. “Tiny sensors with tinier legs, stamped out of silicon wafers, could one day soon help fix your cellphone battery or study your brain.” | learn more
on the blockchain ⛓
Fred Wilson calls it: it’s Crypto Spring. He makes the point that valuations are about 2.5x the December lows and trading volumes are double the January 2018 peak. | learn more
Which new business models will be unleashed by Web 3.0? Max Mersch from Fabric Ventures starts by discussing the evolution of business model from Web 1.0 (e.g. e-commerce) to Web 2.0 (e.g. SaaS), then continues on to Web 3.0. | learn more
to your health ⚕
Cut your healthcare bill by paying cash. This doesn’t surprise me, and shouldn’t surprise you anymore. But it is an interesting article from the WSJ. “Hospitals and other providers increasingly are offering prices far below what they charge though insurance.” | learn more
retail therapy 💸
Amazon starts building an airport, and TechCrunch has the winning headline. “Jeff Bezos personally dumps a truckload of dirt on FedEx’s future.” They’re building a 3-million-square-foot airport near Cincinnati to help get your packages to you next-day. | learn more
IKEA gets a new logo for the internet. In a link below you’ll see an article about the ‘tough tomato principle’ about co-evolution. This is that principle in action. First came the internet, then the internet evolved to handle images (and logos), and now logos are evolving to fit the new form factors of the internet. In this case, IKEA ditched their iconic blue and yellow for a white & transparent logo that can be overlayed on top of media for Instagram etc. | learn more
better doing 🎯
Software and the Tough Tomato Principle. “Most people think of tools as designed around their material, not materials around their tools. But in practice, tools and materials are constantly reshaping each other.” | learn more
The power of saying less. A story about how being frugal with words works to your advantage. | learn more
under the microscope 🔬
First human trial of FMT for obesity concludes unfavorably. “The results from the first randomized controlled human trial into [Fecal Matter Transplants] for obesity suggest modulating the microbiome of humans to treat obesity may be more complicated than researchers had hoped.” Although it worked in animal models, it didn’t show hoped-for effects in humans. | learn more
thoughts of food 🍔
Tomato pan-genome makes bringing flavor back easier. “With the availability of this wide array of specific genetic information, breeders should be able to work quickly to increase the flavor of store bought, mass production tomatoes while preserving the traits that make them an economically advantageous crop.” As a side note, I think Mighty Vine tomatoes are FULL of delicious flavor. | learn more
The 1886 Coca Cola recipe, on video. This is geeky and fun.
🔵 We Made 1886 Coca Cola Recipe || Glen & Friends Cooking
the end ✅
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